Three things this month: why measuring AI by tokens is a trap, how to rebuild your content program around video capture, and what actually changed with Google's first core update of 2026.
Token consumption is the new lines-of-code
Tokens measure activity, not productivity. Measure what shipped.
We heard Meta has an internal leaderboard ranking employees by token consumption. Not official, as far as we can tell. But it's exactly the kind of thing that starts making the rounds, and it sounds a lot like measuring developers by lines of code. Here's why that's a problem.
Video capture belongs in your GTM stack
The token-consumption piece you just read started that way. One capture turned into a LinkedIn post, a graphic, and the newsletter section above. Same raw material, three assets, minimal production time. Here's the rough capture so you can see what it looks like in practice.
Google's March core update: AI slop is out
Google's first core update of 2026 finished rolling out on April 8. Read the official core updates page from Google for the full rundown.
AI slop is out. Stop making it.